{"id":3394,"date":"2026-11-06T18:00:00","date_gmt":"2026-11-06T10:00:00","guid":{"rendered":"https:\/\/vapeeazy.com\/blog\/vape-shop-merchandising-guide\/"},"modified":"2026-11-06T18:00:00","modified_gmt":"2026-11-06T10:00:00","slug":"vape-shop-merchandising-guide","status":"publish","type":"post","link":"https:\/\/vapeeazy.com\/cs\/blog\/vape-shop-merchandising-guide\/","title":{"rendered":"Vape Shop Merchandising Guide: Counter Layout, Facings and Sell-Through"},"content":{"rendered":"<p><strong>Rychl\u00e1 odpov\u011b\u010f:<\/strong> V\u011bt\u0161ina vape shop\u016f nem\u00e1 probl\u00e9m s merchandisingem, proto\u017ee jim chyb\u00ed produkty. Maj\u00ed jeden, proto\u017ee ka\u017ed\u00fd produkt je prezentov\u00e1n se stejnou hmotnost\u00ed. U\u017eite\u010dn\u00e9 po\u010d\u00edtadlo m\u00e1 t\u0159i z\u00f3ny \u2013 vstup, j\u00e1dro a hrdina \u2013 p\u0159ehledn\u00fd cenov\u00fd \u017eeb\u0159\u00ed\u010dek, maxim\u00e1ln\u00ed po\u010det obklad\u016f na SKU a displej, kter\u00fd z\u00e1kazn\u00edkovi \u0159\u00edk\u00e1, co m\u00e1 koupit d\u00e1l. C\u00edlem nen\u00ed pln\u011bj\u0161\u00ed police; je to rychlej\u0161\u00ed rozhodnut\u00ed.<\/p>\n<p>Tato p\u0159\u00edru\u010dka je ur\u010dena pro nez\u00e1visl\u00e9 evropsk\u00e9 vape shopy a mal\u00e9 distributory, kte\u0159\u00ed pl\u00e1nuj\u00ed pult, vitr\u00ednu nebo st\u011bnu. Zahrnuje rozvr\u017een\u00ed, cenov\u00e1 p\u00e1sma, obklady, zna\u010den\u00ed, za\u0159\u00edzen\u00ed s v\u00edce p\u0159\u00edchut\u011bmi, shodu a \u010d\u00edsla ke kontrole po dvou t\u00fddnech.<\/p>\n<h2>1. Za\u010dn\u011bte u cesty z\u00e1kazn\u00edka, ne u planogramu<\/h2>\n<p>Z\u00e1kazn\u00edk obvykle vstupuje s jedn\u00edm ze t\u0159\u00ed z\u00e1m\u011br\u016f: koupit zn\u00e1m\u00fd produkt, porovnat cenu nebo po\u017e\u00e1dat o doporu\u010den\u00ed. Po\u010d\u00edtadlo by m\u011blo tyto t\u0159i cesty zviditelnit.<\/p>\n<p>Praktick\u00e9 uspo\u0159\u00e1d\u00e1n\u00ed:<\/p>\n<ul>\n<li><strong>Vstupn\u00ed z\u00f3na:<\/strong> prvn\u00ed v\u011bc, kterou z\u00e1kazn\u00edk uvid\u00ed, s nejni\u017e\u0161\u00edmi rizikov\u00fdmi cenov\u00fdmi body a nejrychlej\u0161\u00edmi opakovan\u00fdmi n\u00e1kupy.<\/li>\n<li><strong>Z\u00e1kladn\u00ed z\u00f3na:<\/strong> uprost\u0159ed displeje, kde nejprod\u00e1van\u011bj\u0161\u00ed 40K\u201360K za\u0159\u00edzen\u00ed sed\u00ed v \u00farovni o\u010d\u00ed.<\/li>\n<li><strong>Hrdinsk\u00e1 z\u00f3na:<\/strong> jedno nebo dv\u011b pr\u00e9miov\u00e1 za\u0159\u00edzen\u00ed nebo za\u0159\u00edzen\u00ed s v\u00edce p\u0159\u00edchut\u011bmi zobrazen\u00e1 s jasn\u00fdm d\u016fvodem k v\u00fdm\u011bn\u011b.<\/li>\n<\/ul>\n<p>Pokud je ka\u017ed\u00e1 police pln\u00e1 a ka\u017ed\u00e9 za\u0159\u00edzen\u00ed m\u00e1 stejn\u00fd po\u010det stran, z\u00e1kazn\u00edk nem\u00e1 \u017e\u00e1dnou cestu. Oko pot\u0159ebuje v\u00fdchoz\u00ed bod a dal\u0161\u00ed krok.<\/p>\n<h2>2. Um\u00edst\u011bte nejprod\u00e1van\u011bj\u0161\u00ed zbo\u017e\u00ed do \u00farovn\u011b o\u010d\u00ed<\/h2>\n<p>Nejcenn\u011bj\u0161\u00ed pozice police nen\u00ed horn\u00ed nebo spodn\u00ed; je to p\u0159irozen\u00e1 o\u010dn\u00ed linka. Dejte tam z\u00e1kladn\u00ed za\u0159\u00edzen\u00ed. Um\u00edst\u011bte vstupn\u00ed za\u0159\u00edzen\u00ed na dosa\u017eitelnou ni\u017e\u0161\u00ed \u00farove\u0148 a za\u0159\u00edzen\u00ed hrdin\u016f na horn\u00ed nebo do samostatn\u00e9 osv\u011btlen\u00e9 \u010d\u00e1sti.<\/p>\n<p>Jednoduch\u00fd test: postavte se na m\u00edsto, kde stoj\u00ed z\u00e1kazn\u00edk, a p\u011bt sekund se d\u00edvejte na displej. Dok\u00e1\u017eete \u0159\u00edct, kter\u00e9 za\u0159\u00edzen\u00ed je nejprod\u00e1van\u011bj\u0161\u00ed, kter\u00e9 je nejlevn\u011bj\u0161\u00ed a kter\u00e9 je upgrade? Pokud ne, displej nepln\u00ed svou funkci.<\/p>\n<h2>3. Pou\u017eijte t\u0159i cenov\u00e1 p\u00e1sma, ne souvislou ze\u010f<\/h2>\n<p>Souvisl\u00fd cenov\u00fd \u017eeb\u0159\u00ed\u010dek od 8 EUR do 30 EUR se t\u011b\u017eko nakupuje. T\u0159i p\u00e1sma jsou jednodu\u0161\u0161\u00ed:<\/p>\n<table>\n<tbody>\n<tr>\n<th>Kapela<\/th>\n<th>Ot\u00e1zka z\u00e1kazn\u00edka<\/th>\n<th>Role zobrazen\u00ed<\/th>\n<\/tr>\n<tr>\n<td>Vstup<\/td>\n<td>\"Jak\u00e1 je nejlevn\u011bj\u0161\u00ed varianta, kter\u00e1 funguje?\"<\/td>\n<td>Nejni\u017e\u0161\u00ed cena, rychl\u00e9 opakov\u00e1n\u00ed, jasn\u00e1 hodnota<\/td>\n<\/tr>\n<tr>\n<td>J\u00e1dro<\/td>\n<td>\"Co v\u011bt\u0161ina lid\u00ed kupuje?\"<\/td>\n<td>Nejprod\u00e1van\u011bj\u0161\u00ed, ve v\u00fd\u0161ce o\u010d\u00ed, nejpevn\u011bj\u0161\u00ed obklady<\/td>\n<\/tr>\n<tr>\n<td>Hrdina<\/td>\n<td>\"Co je to upgrade?\"<\/td>\n<td>Pr\u00e9miov\u00fd form\u00e1t, v\u00edce p\u0159\u00edchut\u00ed nebo v\u011bt\u0161\u00ed n\u00e1pl\u0148<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Udr\u017eujte mezeru mezi p\u00e1sy viditelnou. Pokud jsou vstupn\u00ed a z\u00e1kladn\u00ed za\u0159\u00edzen\u00ed do 1 EUR, z\u00e1kazn\u00edk upgrade neuvid\u00ed. Pokud je mezera p\u0159\u00edli\u0161 velk\u00e1, vypad\u00e1 za\u0159\u00edzen\u00ed hrdiny jako jin\u00e1 kategorie.<\/p>\n<h2>4. Omezte oblo\u017een\u00ed na SKU<\/h2>\n<p>Obklady p\u0159edstavuj\u00ed po\u010det jednotek stejn\u00e9ho SKU viditeln\u00fdch v p\u0159edn\u00ed \u010d\u00e1sti police. V\u011bt\u0161\u00ed po\u010det povrch\u016f dod\u00e1v\u00e1 v\u00fdrobku d\u016fle\u017eit\u00fd vzhled, ale tak\u00e9 ub\u00edr\u00e1 m\u00edsto jin\u00fdm v\u00fdrobk\u016fm. Praktick\u00e9 pravidlo pro mal\u00fd obchod:<\/p>\n<ul>\n<li>Nejprod\u00e1van\u011bj\u0161\u00ed: 2\u20133 obklady<\/li>\n<li>Prodejce j\u00e1dra: 1\u20132 obklady<\/li>\n<li>Test nebo ocas SKU: 1 l\u00edc, nebo \u017e\u00e1dn\u00fd, pokud se nem\u016f\u017ee prodat<\/li>\n<\/ul>\n<p>Displej s 30 SKUs a jedn\u00edm oto\u010den\u00fdm ke ka\u017ed\u00e9mu nen\u00ed rozsah; je to katalog. Displej s 12 SKUs a jasn\u00fdmi povrchy se sn\u00e1ze nakupuje a sn\u00e1ze se dopl\u0148uje.<\/p>\n<h2>5. Ud\u011blejte jednoduch\u00fd v\u00fdb\u011br p\u0159\u00edchuti<\/h2>\n<p>P\u0159\u00edchu\u0165 je \u010dasto tou nejt\u011b\u017e\u0161\u00ed \u010d\u00e1st\u00ed prodeje. Seskupte p\u0159\u00edchut\u011b sp\u00ed\u0161e podle rodiny ne\u017e podle zna\u010dky:<\/p>\n<ul>\n<li>Bobule<\/li>\n<li>Led \/ m\u00e1ta<\/li>\n<li>Hroznov\u00e1<\/li>\n<li>Tropick\u00fd<\/li>\n<li>Cukrov\u00ed \/ dezert<\/li>\n<li>Tab\u00e1k \/ styl shisha<\/li>\n<\/ul>\n<p>Pot\u00e9 do pop\u0159ed\u00ed dejte nejprod\u00e1van\u011bj\u0161\u00edho v ka\u017ed\u00e9 rodin\u011b. Z\u00e1kazn\u00edk nemus\u00ed \u010d\u00edst 36 n\u00e1zv\u016f p\u0159\u00edchut\u00ed; pot\u0159ebuj\u00ed naj\u00edt svou rodinu a vybrat si v n\u00ed.<\/p>\n<h2>6. V\u00edcep\u0159\u00edchu\u0165ov\u00e1 za\u0159\u00edzen\u00ed pot\u0159ebuj\u00ed sv\u00e9 vlastn\u00ed vysv\u011btlen\u00ed<\/h2>\n<p>Za\u0159\u00edzen\u00ed 4 v 1 nebo 6 v 1 je pr\u00e9miov\u00fd produkt, ale pouze v p\u0159\u00edpad\u011b, \u017ee mu z\u00e1kazn\u00edk rozum\u00ed. Vedle za\u0159\u00edzen\u00ed um\u00edst\u011bte mal\u00fd n\u00e1pis nebo zam\u011bstnaneck\u00fd skript:<\/p>\n<p><em>\"\u010cty\u0159i p\u0159\u00edchut\u011b v jednom za\u0159\u00edzen\u00ed. Za\u010dn\u011bte ovocnou stranou, p\u0159epn\u011bte, kdy\u017e chcete zm\u011bnu.\"<\/em><\/p>\n<p>Nevkl\u00e1dejte za\u0159\u00edzen\u00ed s v\u00edce p\u0159\u00edchut\u011bmi mezi dv\u011b ty\u010dinky s jednou p\u0159\u00edchut\u00ed bez vysv\u011btlen\u00ed. Z\u00e1kazn\u00edk porovn\u00e1 cenu a postr\u00e1d\u00e1 funkci.<\/p>\n<h2>7. Zna\u010den\u00ed: m\u00e9n\u011b textu, jedno rozhodnut\u00ed<\/h2>\n<p>Dobr\u00e9 zna\u010den\u00ed odpov\u00edd\u00e1 na jednu ot\u00e1zku najednou:<\/p>\n<ul>\n<li>\u201cNejprod\u00e1van\u011bj\u0161\u00ed\u201d<\/li>\n<li>\u201cNejlep\u0161\u00ed hodnota za \u0161luk\u201d<\/li>\n<li>\u201cNov\u00e1 p\u0159\u00edchu\u0165\u201d<\/li>\n<li>\u201cUpgrade: 180K, 6 p\u0159\u00edchut\u00ed\u201d<\/li>\n<\/ul>\n<p>Vyhn\u011bte se cedul\u00edm s p\u011bti n\u00e1roky a \u017e\u00e1dnou hierarchi\u00ed. Pokud je zv\u00fdrazn\u011bno v\u0161e, nen\u00ed zv\u00fdrazn\u011bno nic. Zkontrolujte tak\u00e9, zda n\u00e1pis nezakr\u00fdv\u00e1 \u0161ar\u017ei nebo upozorn\u011bn\u00ed na nikotin po\u017eadovan\u00e9 pro produkt.<\/p>\n<h2>8. Soulad je sou\u010d\u00e1st\u00ed displeje<\/h2>\n<p>V EU podl\u00e9haj\u00ed elektronick\u00e9 cigarety a n\u00e1hradn\u00ed n\u00e1pln\u011b obsahuj\u00edc\u00ed nikotin r\u00e1mci sm\u011brnice o tab\u00e1kov\u00fdch v\u00fdrobc\u00edch, v\u010detn\u011b po\u017eadavk\u016f na ozna\u010dov\u00e1n\u00ed a oznamov\u00e1n\u00ed, s n\u00e1rodn\u00edmi rozd\u00edly. Displej by nem\u011bl skr\u00fdvat po\u017eadovan\u00e1 varov\u00e1n\u00ed a na p\u0159ep\u00e1\u017ece mus\u00ed b\u00fdt vynucov\u00e1n v\u011bkov\u011b omezen\u00fd prodej.<\/p>\n<p>P\u0159ed v\u00fdm\u011bnou displeje zkontrolujte:<\/p>\n<ul>\n<li>Upozorn\u011bn\u00ed na nikotin je viditeln\u00e9 na v\u00fdrobku a nen\u00ed pokryto cenovkou.<\/li>\n<li>Produkt je ve spr\u00e1vn\u00e9m tr\u017en\u00edm balen\u00ed.<\/li>\n<li>Ov\u011b\u0159en\u00ed v\u011bku se uplat\u0148uje v m\u00edst\u011b prodeje.<\/li>\n<li>Na cedul\u00edch nejsou uv\u00e1d\u011bna \u017e\u00e1dn\u00e1 tvrzen\u00ed o zdrav\u00ed nebo odvyk\u00e1n\u00ed.<\/li>\n<\/ul>\n<h2>9. Zm\u011b\u0159te displej, nejen tr\u017eby<\/h2>\n<p>Zm\u011bna zobrazen\u00ed by m\u011bla b\u00fdt posouzena po dvou t\u00fddnech. Dr\u00e1ha:<\/p>\n<ul>\n<li>Jednotky na SKU p\u0159ed a po zm\u011bn\u011b<\/li>\n<li>Pr\u016fm\u011brn\u00e1 hodnota ko\u0161\u00edku<\/li>\n<li>Pod\u00edl hrdinsk\u00fdch za\u0159\u00edzen\u00ed na celkov\u00fdch prodej\u00edch<\/li>\n<li>Mrtv\u00e9 z\u00e1soby v ocasu<\/li>\n<li>\u010cas zam\u011bstnanc\u016f str\u00e1ven\u00fd odpov\u011bd\u00ed \u201ekter\u00fd?\u201c<\/li>\n<\/ul>\n<p>Pokud se za\u0159\u00edzen\u00ed hrdiny prod\u00e1 v\u00edce, ale z\u00e1kladn\u00ed za\u0159\u00edzen\u00ed se zhrout\u00ed, displej kanibalizoval rozsah. Pokud se pr\u016fm\u011brn\u00fd ko\u0161 zvedne bez ztr\u00e1ty objemu j\u00e1dra, rozlo\u017een\u00ed funguje.<\/p>\n<h2>10. Jednoduch\u00fd kontroln\u00ed seznam resetov\u00e1n\u00ed<\/h2>\n<ol>\n<li>Odstra\u0148te v\u0161echny SKU bez prodeje do 60 dn\u016f.<\/li>\n<li>Vyberte jednoho nejprod\u00e1van\u011bj\u0161\u00edho v ka\u017ed\u00e9m cenov\u00e9m p\u00e1smu.<\/li>\n<li>Um\u00edst\u011bte hlavn\u00ed bestseller do \u00farovn\u011b o\u010d\u00ed.<\/li>\n<li>Dejte bestselleru 2\u20133 obklady; d\u00e1t testy jeden.<\/li>\n<li>Seskupujte p\u0159\u00edchut\u011b podle rodiny, ne podle zna\u010dky.<\/li>\n<li>P\u0159idejte jeden znak na z\u00f3nu, ne jeden na produkt.<\/li>\n<li>Zkontrolujte varov\u00e1n\u00ed, \u0161t\u00edtky a ov\u011b\u0159en\u00ed v\u011bku.<\/li>\n<li>Po dvou t\u00fddnech zkontrolujte \u010d\u00edsla.<\/li>\n<\/ol>\n<p>Reset nevy\u017eaduje nov\u00e9 p\u0159izp\u016fsoben\u00ed d\u00edlny. Vy\u017eaduje to odstranit hluk a u\u010dinit dal\u0161\u00ed rozhodnut\u00ed jasn\u00fdm.<\/p>\n<h2>FAQ<\/h2>\n<h3>Kolik SKUs by m\u011blo b\u00fdt viditeln\u00fdch na po\u010d\u00edtadle?<\/h3>\n<p>Pro mal\u00fd obchod obvykle sta\u010d\u00ed 12\u201320 viditeln\u00fdch jednor\u00e1zov\u00fdch SKU. Zbytek si m\u016f\u017eete nechat za pultem pro dopln\u011bn\u00ed. Displej by m\u011bl zobrazovat sortiment, nikoli cel\u00fd sklad.<\/p>\n<h3>M\u00e1 b\u00fdt nejdra\u017e\u0161\u00ed za\u0159\u00edzen\u00ed v \u00farovni o\u010d\u00ed?<\/h3>\n<p>Obvykle ne. Um\u00edst\u011bte z\u00e1kladn\u00ed bestseller do \u00farovn\u011b o\u010d\u00ed a hrdinsk\u00e9 za\u0159\u00edzen\u00ed na samostatnou pr\u00e9miovou pozici. Z\u00e1kazn\u00edk by m\u011bl vid\u011bt upgrade bez ztr\u00e1ty nejlep\u0161\u00edho prodejce.<\/p>\n<h3>Pot\u0159ebuje za\u0159\u00edzen\u00ed s v\u00edce p\u0159\u00edchut\u011bmi samostatn\u00fd displej?<\/h3>\n<p>Pot\u0159ebuje jasn\u00e9 vysv\u011btlen\u00ed, ne nutn\u011b samostatnou sk\u0159\u00ed\u0148. Ke sd\u011blen\u00ed funkce \u010dasto sta\u010d\u00ed mal\u00e1 cedulka a \u0161t\u00e1bn\u00ed skript.<\/p>\n<p><em>VapeEazy dod\u00e1v\u00e1 B2B kupuj\u00edc\u00edm po cel\u00e9 Evrop\u011b. Tato p\u0159\u00edru\u010dka obsahuje informace o obchodn\u00edm merchandisingu, nikoli pr\u00e1vn\u00ed poradenstv\u00ed. Zkontrolujte aktu\u00e1ln\u00ed EU a vnitrost\u00e1tn\u00ed pravidla pro ozna\u010dov\u00e1n\u00ed, oznamov\u00e1n\u00ed a prodej s v\u011bkov\u00fdm omezen\u00edm.<\/em><\/p>\n<p><strong>Zdroje a dal\u0161\u00ed \u010dten\u00ed:<\/strong> <a href=\"https:\/\/health.ec.europa.eu\/tobacco\/product-regulation_en\" rel=\"noopener\" target=\"_blank\">Evropsk\u00e1 komise \u2014 Na\u0159\u00edzen\u00ed o tab\u00e1kov\u00fdch v\u00fdrobc\u00edch<\/a> \u00b7 <a href=\"https:\/\/vapeeazy.com\/cs\/blog\/how-many-vape-skus-european-shop\/\">VapeEazy \u2014 Kolik vape SKUs by m\u011bl obchod naskladnit?<\/a> \u00b7 <a href=\"https:\/\/vapeeazy.com\/cs\/blog\/disposable-vape-flavour-range-planning\/\">VapeEazy \u2014 Pl\u00e1nov\u00e1n\u00ed p\u0159\u00edchut\u00ed<\/a> \u00b7 <a href=\"https:\/\/vapeeazy.com\/cs\/blog\/high-puff-disposable-vape-classes\/\">VapeEazy \u2014 High-puff classes<\/a><\/p>\n<p><strong>Souvisej\u00edc\u00ed:<\/strong> <a href=\"\/cs\/shop\/\">Velkoobchodn\u00ed katalog<\/a> \u00b7 <a href=\"\/cs\/by-puffs\/\">Nakupujte podle obl\u00e1\u010dek<\/a> \u00b7 <a href=\"\/cs\/request-a-quote\/\">Vy\u017e\u00e1dejte si cenovou nab\u00eddku<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A practical merchandising guide for vape shops: three counter zones, price bands, facings, flavour grouping and the numbers to review after two weeks.<\/p>","protected":false},"author":1,"featured_media":3273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-3394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wholesale-guides"],"acf":[],"_links":{"self":[{"href":"https:\/\/vapeeazy.com\/cs\/wp-json\/wp\/v2\/posts\/3394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vapeeazy.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vapeeazy.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vapeeazy.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vapeeazy.com\/cs\/wp-json\/wp\/v2\/comments?post=3394"}],"version-history":[{"count":0,"href":"https:\/\/vapeeazy.com\/cs\/wp-json\/wp\/v2\/posts\/3394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vapeeazy.com\/cs\/wp-json\/wp\/v2\/media\/3273"}],"wp:attachment":[{"href":"https:\/\/vapeeazy.com\/cs\/wp-json\/wp\/v2\/media?parent=3394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vapeeazy.com\/cs\/wp-json\/wp\/v2\/categories?post=3394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vapeeazy.com\/cs\/wp-json\/wp\/v2\/tags?post=3394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}