{"id":7329,"date":"2026-11-09T13:30:00","date_gmt":"2026-11-09T05:30:00","guid":{"rendered":"https:\/\/vapeeazy.com\/?p=7329"},"modified":"2026-11-09T14:09:45","modified_gmt":"2026-11-09T06:09:45","slug":"vape-shop-opening-order-30-day-plan","status":"publish","type":"post","link":"https:\/\/vapeeazy.com\/fr\/blog\/vape-shop-opening-order-30-day-plan\/","title":{"rendered":"Commande d'ouverture d'une boutique de vape : le plan de stock sur 30 jours"},"content":{"rendered":"<p><strong>R\u00e9ponse rapide\u00a0:<\/strong> A new vape shop does not need a full catalogue on day one. A workable opening order is usually 12\u201318 SKUs: roughly 60% proven high-puff lines, 25% mid-range options and 15% test SKUs. Buy enough depth for the first two weeks, keep the rest of the budget for reorders, and review sell-through after 14 days.<\/p>\n<p>This guide is for independent retailers and small distributors planning a first or second store. It covers shelf capacity, the opening range, carton maths, a 30-day calendar and the numbers that should trigger a reorder. It does not assume a particular brand or market.<\/p>\n<h2>1. Start with shelf capacity, not the supplier catalogue<\/h2>\n<p>Before choosing products, count the spaces you can actually merchandise:<\/p>\n<ul>\n<li>How many facings does the counter or wall hold?<\/li>\n<li>How many SKUs can sit at eye level?<\/li>\n<li>How much backroom stock can you store without blocking the aisle?<\/li>\n<li>What is the opening budget for stock, and what is left for the second order?<\/li>\n<\/ul>\n<p>A common mistake is to fill every facing on day one. That leaves no room for a best seller to grow and no cash for a reorder when a line proves itself. A better rule is to plan for 70\u201380% shelf occupancy at opening and keep the remaining space for the first replenishment.<\/p>\n<h2>2. Build a 12\u201318 SKU opening range<\/h2>\n<p>A simple three-tier structure works for most small shops:<\/p>\n<table>\n<thead>\n<tr>\n<th>Tier<\/th>\n<th>Share of SKUs<\/th>\n<th>R\u00f4le<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Proven high-puff<\/td>\n<td>55\u201365%<\/td>\n<td>Pay the rent; familiar formats and repeat purchases<\/td>\n<\/tr>\n<tr>\n<td>Mid-range<\/td>\n<td>20\u201330%<\/td>\n<td>Price ladder and alternatives when a hero line is out of stock<\/td>\n<\/tr>\n<tr>\n<td>Test<\/td>\n<td>10\u201315%<\/td>\n<td>New flavour, new format or a brand the local buyer has asked for<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Do not open with five versions of the same device. A range needs different price points, different puff classes and at least one clear alternative for each core customer. If the shop is near a convenience store or forecourt, keep the range tighter and repeat the fastest lines; if it is a destination vape shop, allow a little more depth in flavour and format.<\/p>\n<h2>3. Do the carton maths before you commit<\/h2>\n<p>Opening orders are usually quoted per carton, not per unit. Work out three numbers for every candidate SKU:<\/p>\n<ol>\n<li><strong>Units per carton.<\/strong> How many sellable units arrive in one carton?<\/li>\n<li><strong>Sellable cost per unit.<\/strong> Carton price divided by sellable units, not by the number of outer boxes.<\/li>\n<li><strong>Weeks of cover.<\/strong> Units on hand divided by expected weekly sales.<\/li>\n<\/ol>\n<p>If a carton gives 12\u201316 weeks of cover for a new SKU, it is probably too deep for a first order. If it gives less than two weeks, the line may run out before you learn whether it sells. A first carton that covers roughly four to six weeks is easier to test and easier to repeat.<\/p>\n<h2>4. Use a 30-day opening calendar<\/h2>\n<p><strong>Days 1\u20133: receive and check.<\/strong> Count cartons, check outer packaging, inspect a sample device from each SKU and photograph any damage before storage. Keep the delivery note with the batch.<\/p>\n<p><strong>Days 4\u20137: merchandise and brief the team.<\/strong> Put the core lines at eye level, keep the test SKUs together and make sure staff know the price ladder and the flavour story for each line.<\/p>\n<p><strong>Days 8\u201314: watch the first repeat.<\/strong> Record which SKUs sell in singles, which sell in pairs and which are only bought after a recommendation. Do not reorder on one strong weekend.<\/p>\n<p><strong>Days 15\u201321: first reorder.<\/strong> Reorder the lines that have sold through at least 40\u201350% of their opening stock, or that have clear repeat demand. Hold the rest.<\/p>\n<p><strong>Days 22\u201330: cut or expand.<\/strong> Cut a test SKU if it has no repeat after three weeks. Expand a core SKU if it is consistently out of stock at the shelf.<\/p>\n<h2>5. Reorder triggers that keep cash moving<\/h2>\n<p>Use simple triggers rather than a feeling:<\/p>\n<ul>\n<li><strong>Reorder point:<\/strong> when shelf stock plus backroom stock falls below two weeks of average sales.<\/li>\n<li><strong>Repeat rate:<\/strong> the same customer or product family appears again within 14 days.<\/li>\n<li><strong>Out-of-stock:<\/strong> a core line is empty for more than two selling days.<\/li>\n<li><strong>Dead stock:<\/strong> a test SKU has fewer than three units sold in 21 days.<\/li>\n<\/ul>\n<p>If a line is out of stock but has no repeat demand, do not automatically replace it with the same SKU. Ask whether the gap is a stock problem or a product problem.<\/p>\n<h2>6. Opening-order mistakes to avoid<\/h2>\n<ul>\n<li>Spending the whole budget on one brand because the carton price looks lower.<\/li>\n<li>Ordering 500K devices before the shop has a customer base for that price point.<\/li>\n<li>Using the same image and description for every product on the shelf.<\/li>\n<li>Forgetting display space, bags, test units and staff training in the budget.<\/li>\n<li>Reordering before the first 14 days of sell-through data are in.<\/li>\n<\/ul>\n<h2>7. A simple opening-order checklist<\/h2>\n<ul>\n<li>Count shelf facings and backroom capacity.<\/li>\n<li>Set a stock budget and keep 25\u201330% for the second order.<\/li>\n<li>Choose 12\u201318 SKUs across three price tiers.<\/li>\n<li>Check carton size, sellable unit cost and weeks of cover.<\/li>\n<li>Plan the first 30 days and write down reorder triggers.<\/li>\n<li>Photograph deliveries and keep batch notes.<\/li>\n<\/ul>\n<h2>FAQ<\/h2>\n<h3>How many SKUs should a new vape shop open with?<\/h3>\n<p>Start with 12\u201318 SKUs across entry, core and test tiers. That is enough to cover the main price points without tying up the whole opening budget in one range.<\/p>\n<h3>How much of the opening budget should be held back?<\/h3>\n<p>Keep roughly 25\u201330% for the first reorder. The first two weeks of sell-through are more useful than a larger opening order based on guesswork.<\/p>\n<h3>When should a new shop place its first reorder?<\/h3>\n<p>Review after 14 days and reorder lines that have sold through about 40\u201350% of opening stock or show clear repeat demand. Do not reorder on one strong weekend.<\/p>\n<p><strong>Next step:<\/strong> send the trade desk your shelf count, opening budget and target customer. We can put together an opening range with carton sizes, MOQ and estimated weeks of cover. <a href=\"\/fr\/request-a-quote\/\">Request an opening-order quote<\/a> or browse the <a href=\"\/fr\/shop\/\">current catalogue<\/a>.<\/p>\n<p><strong>Related reading:<\/strong> <a href=\"\/fr\/blog\/how-many-vape-skus-european-shop\/\">How many SKUs should a European shop stock?<\/a> et <a href=\"\/fr\/blog\/vape-shop-replenishment-guide\/\">Vape shop replenishment guide<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un plan de commande d&#8217;ouverture sur 30 jours pour une nouvelle boutique de vape : capacit\u00e9 de lin\u00e9aire, gamme de d\u00e9part de 12\u201318 SKU, calculs par carton et premiers seuils de r\u00e9assort.<\/p>","protected":false},"author":1,"featured_media":7324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202],"tags":[206,208,207],"class_list":["post-7329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wholesale-guides","tag-opening-order","tag-range-planning","tag-vape-shop"],"acf":[],"_links":{"self":[{"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/posts\/7329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/comments?post=7329"}],"version-history":[{"count":1,"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/posts\/7329\/revisions"}],"predecessor-version":[{"id":7334,"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/posts\/7329\/revisions\/7334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/media\/7324"}],"wp:attachment":[{"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/media?parent=7329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/categories?post=7329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/tags?post=7329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}