{"id":7345,"date":"2026-11-10T12:00:00","date_gmt":"2026-11-10T04:00:00","guid":{"rendered":"https:\/\/vapeeazy.com\/blog\/vape-reorder-review-14-30-60-days\/"},"modified":"2026-11-10T12:00:00","modified_gmt":"2026-11-10T04:00:00","slug":"vape-reorder-review-14-30-60-days","status":"publish","type":"post","link":"https:\/\/vapeeazy.com\/fr\/blog\/vape-reorder-review-14-30-60-days\/","title":{"rendered":"Bilan de r\u00e9assort vape : jalons \u00e0 14, 30 et 60 jours"},"content":{"rendered":"<p><strong>R\u00e9ponse rapide\u00a0:<\/strong> Review a new vape SKU at 14 days for first demand, at 30 days for repeat and cash, and at 60 days for range fit. Reorder only when the SKU shows repeat demand and the weeks of cover are falling; cut it when the evidence stays flat.<\/p>\n<p>Most shops reorder too early or too late. Too early ties up cash in a product that has not proved itself. Too late loses a line that was starting to repeat. A fixed review calendar removes the guesswork.<\/p>\n<h2>Why 14, 30 and 60 days?<\/h2>\n<p>Each checkpoint answers a different question:<\/p>\n<table>\n<thead>\n<tr>\n<th>Checkpoint<\/th>\n<th>Question<\/th>\n<th>Decision<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>14 days<\/td>\n<td>Is anyone buying it twice?<\/td>\n<td>Keep, watch or cut<\/td>\n<\/tr>\n<tr>\n<td>30 days<\/td>\n<td>Is it paying for its shelf space?<\/td>\n<td>Reorder or hold<\/td>\n<\/tr>\n<tr>\n<td>60 days<\/td>\n<td>Does it belong in the core range?<\/td>\n<td>Core, test or exit<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>14-day review: first demand<\/h2>\n<p>At 14 days, do not expect a full carton to be sold. Look for:<\/p>\n<ul>\n<li>units sold since launch;<\/li>\n<li>staff comments and customer questions;<\/li>\n<li>repeat requests from the same customer;<\/li>\n<li>price objections;<\/li>\n<li>any quality issue with the batch.<\/li>\n<\/ul>\n<p>A useful rule: if the SKU has sold at least 30\u201340% of the opening stock in two weeks, it is on track. If it has sold less than 10% and nobody asks again, move it to a test position.<\/p>\n<h2>30-day review: cash and repeat<\/h2>\n<p>At 30 days, calculate the numbers that matter:<\/p>\n<table>\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>Formula<\/th>\n<th>What it tells you<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Weekly rate<\/td>\n<td>Units sold \u00f7 weeks<\/td>\n<td>Demand speed<\/td>\n<\/tr>\n<tr>\n<td>Weeks of cover<\/td>\n<td>Units on hand \u00f7 weekly rate<\/td>\n<td>Tr\u00e9sorerie immobilis\u00e9e<\/td>\n<\/tr>\n<tr>\n<td>Repeat rate<\/td>\n<td>Repeat buyers \u00f7 total buyers<\/td>\n<td>Product fit<\/td>\n<\/tr>\n<tr>\n<td>Return\/issue rate<\/td>\n<td>Issues \u00f7 units sold<\/td>\n<td>Batch quality<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Reorder when cover falls below two weeks and the repeat rate is positive. Do not reorder only because the carton price is good.<\/p>\n<h2>60-day review: range fit<\/h2>\n<p>At 60 days, decide whether the SKU is core, test or exit:<\/p>\n<ul>\n<li><strong>C\u0153ur:<\/strong> steady weekly sales, repeat customers, no stock-outs.<\/li>\n<li><strong>Test:<\/strong> some demand but not enough depth; keep one facing and review again.<\/li>\n<li><strong>Exit:<\/strong> no repeat, no staff recommendation and slow sell-through.<\/li>\n<\/ul>\n<p>If you exit, do not replace it with a similar SKU immediately. Ask what the customer actually wanted: price, flavour, format or brand.<\/p>\n<h2>A worked example<\/h2>\n<p>A shop opens with 20 units of a new 180K multi-flavour device. At 14 days, 7 units have sold and two customers asked for the same flavour again. At 30 days, 14 units have sold and cover is around three weeks. At 60 days, 19 units have sold and the shop has reordered once. The SKU is a core candidate.<\/p>\n<p>Another SKU sells 2 units in 14 days, has no repeat and receives three price objections. At 30 days it is still below 20% sell-through. The right decision is to cut the facing, not to order another carton.<\/p>\n<h2>Liste de contr\u00f4le de r\u00e9organisation<\/h2>\n<ul>\n<li>Confirm current stock and lead time.<\/li>\n<li>Check whether the carton can be mixed.<\/li>\n<li>Compare landed cost with the shelf price.<\/li>\n<li>Keep a display unit and a staff test unit.<\/li>\n<li>Record the review date and the decision.<\/li>\n<\/ul>\n<h2>How to set the review calendar<\/h2>\n<p>Put the launch date, 14-day review, 30-day review and 60-day review into the shop calendar on day one. Assign one person to pull the numbers and write a decision. A review without a named owner becomes a feeling.<\/p>\n<p>A simple record has five fields: SKU, launch date, units received, units sold and decision. Keep it beside the reorder sheet so the next order is based on evidence, not memory.<\/p>\n<h2>What to do with slow stock<\/h2>\n<p>If a SKU is slow at 30 days, do not immediately discount it. First check the shelf position, the staff explanation and the price ladder. A device in the wrong place can look dead when the product is fine.<\/p>\n<p>If it is still slow after a position change and another two weeks, cut the facing. Move the stock to a test position, bundle it with a related product or return it to the supplier if the terms allow. Do not let it occupy a core facing for a third month.<\/p>\n<h2>What good looks like after 60 days<\/h2>\n<p>A core SKU has steady weekly sales, at least one repeat customer, no unresolved batch issues and enough cover to reach the next delivery. A test SKU has demand but not enough depth; keep one facing and review again. An exit SKU has no repeat, no staff recommendation and slow sell-through even after a position change.<\/p>\n<p>Write the decision in one line. \u201cCore \u2014 reorder 20 units\u201d, \u201cTest \u2014 keep one facing, review 15 December\u201d or \u201cExit \u2014 sell through, do not reorder\u201d. The next review starts from that line, not from memory.<\/p>\n<h2>FAQ<\/h2>\n<h3>How soon should I reorder a new vape SKU?<\/h3>\n<p>Review at 14 days, but reorder only when stock falls below two weeks of cover and there is repeat demand. Do not reorder on one strong weekend.<\/p>\n<h3>What sell-through should I expect in the first month?<\/h3>\n<p>A common target is 40\u201350% of opening stock in the first 30 days for a core candidate. A test SKU can be lower, but it should show repeat interest.<\/p>\n<h3>When should I cut a new SKU?<\/h3>\n<p>If it has no repeat demand after 30\u201360 days and is taking space from a faster line, cut it. Do not keep a dead SKU because the carton price looked good.<\/p>\n<p><strong>Next step:<\/strong> use the <a href=\"\/fr\/shop\/\">current catalogue<\/a> to shortlist a test SKU, then <a href=\"\/fr\/request-a-quote\/\">ask the trade desk for carton and lead-time details<\/a>.<\/p>\n<p><strong>Related reading:<\/strong> <a href=\"\/fr\/blog\/vape-shop-replenishment-guide\/\">Vape shop replenishment guide<\/a> et <a href=\"\/fr\/blog\/vape-wholesale-price-list-guide\/\">How to read a vape wholesale price list<\/a>.<\/p>\n<p><strong>Scope and sourcing:<\/strong> Commercial buying guide for trade buyers, not medical or legal advice. Figures are illustrative; use your own sales data and confirm current stock with the trade desk. See our <a href=\"\/fr\/editorial-policy\/\">editorial policy<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un bilan de r\u00e9assort apr\u00e8s lancement pour les boutiques de vape : quoi mesurer \u00e0 14, 30 et 60 jours, quand r\u00e9assortir et quand retirer un nouveau SKU.<\/p>","protected":false},"author":1,"featured_media":7328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202],"tags":[208,228,229],"class_list":["post-7345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wholesale-guides","tag-range-planning","tag-reorder","tag-sell-through"],"acf":[],"_links":{"self":[{"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/posts\/7345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/comments?post=7345"}],"version-history":[{"count":0,"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/posts\/7345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/media\/7328"}],"wp:attachment":[{"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/media?parent=7345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/categories?post=7345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vapeeazy.com\/fr\/wp-json\/wp\/v2\/tags?post=7345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}