Un perete de arome este un sistem de comercializare, nu o list\u0103 cu fiecare SKU pe care un furnizor poate expedia. Prea multe arome similare fac mai dificil pentru un client s\u0103 aleag\u0103 \u0219i mai greu pentru personal s\u0103 explice. Gama potrivit\u0103 are grupuri clare \u0219i un motiv pentru fiecare linie.<\/p>\n
Most disposable ranges fall into a few understandable clusters: fruit, fruit-ice, menthol\/mint, dessert and multi-flavour. Build the wall so a customer can move from one cluster to another without reading every label.<\/p>\n
Blueberry, watermelon, strawberry, grape and mixed-berry ice are familiar reference points. Keep a small number of proven best-sellers at the centre of the wall and use limited or new flavours around them.<\/p>\n
Dessert, cola, tobacco and shisha-style flavours often appeal to a different shopper. Grouping them separately makes the wall easier to navigate and avoids confusing a fruit buyer with a dessert SKU.<\/p>\n
Un dispozitiv 4-\u00een-1 sau 6-\u00een-1 ofer\u0103 mai multe arome \u00eentr-o singur\u0103 unitate. Acest lucru poate reduce num\u0103rul de SKU cu o singur\u0103 arom\u0103 necesare, dar \u00eenseamn\u0103, de asemenea, c\u0103 clientul cump\u0103r\u0103 o combina\u021bie mai degrab\u0103 dec\u00e2t o arom\u0103 specific\u0103. Stoc ambele numai atunci c\u00e2nd scara de pre\u021b are sens.<\/p>\n
Examina\u021bi ce arome se mi\u0219c\u0103 de fapt la fiecare dou\u0103 p\u00e2n\u0103 la patru s\u0103pt\u0103m\u00e2ni. \u00cenlocui\u021bi liniile lente cu o cantitate mic\u0103 de test, nu cu un palet plin. Scopul este un zid care se r\u0103stoarn\u0103, nu un muzeu al fiec\u0103rei arome pe care le-a f\u0103cut vreodat\u0103 un furnizor.<\/p>\n
| Cluster<\/th>\n | Rol \u00een gam\u0103<\/th>\n<\/tr>\n<\/thead>\n |
|---|---|
| Fructe-ghea\u021b\u0103<\/td>\n | Volumul de baz\u0103 \u0219i punctele de referin\u021b\u0103 familiare<\/td>\n<\/tr>\n |
| Mentol \/ ment\u0103<\/td>\n | Repeta\u021bi achizi\u021bia \u0219i clarifica\u021bi profilul gustului<\/td>\n<\/tr>\n |
| Desert \/ cola<\/td>\n | Diferen\u021biere \u0219i \u00eencercare de impuls<\/td>\n<\/tr>\n |
| Shisha<\/td>\n | Nevoia clientului \u0219i zona de afi\u0219are separat\u0103<\/td>\n<\/tr>\n |
| Multi-arome<\/td>\n | Varietate \u00eentr-o singur\u0103 unitate; punct de pre\u021b mai mare<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nTesta\u021bi, apoi reaproviziona\u021bi<\/h2>\nOfer\u0103 fiec\u0103rei arome noi o dat\u0103 fix\u0103 \u200b\u200bde revizuire. P\u0103stra\u021bi-le pe cele care se repet\u0103, arunca\u021bi-le pe cele care nu se repet\u0103 \u0219i evita\u021bi s\u0103 umple\u021bi peretele cu aproape duplicate. O gam\u0103 mai mic\u0103 \u0219i mai rapid\u0103 este mai u\u0219or de gestionat dec\u00e2t un catalog f\u0103r\u0103 un best-seller clar.<\/p>\n <\/p>\n FAQ<\/h2>\n |