A practical checklist for European retailers and distributors: stock, MOQ, route, documentation and the questions that separate a real wholesale supplier from a drop-shipper.
A wholesale vape supplier is not just a price list. For a European retailer, the supplier controls stock availability, the shipping route, the documentation that arrives with the pallet and how quickly a problem is resolved. This guide is written for buyers comparing suppliers in 2026 — not for consumers.
Start with what is actually in stock
Ask for a live stock list before discussing price. A supplier who can confirm SKU, carton count and warehouse location is easier to plan around than one who only sends a catalogue.
At VapeEazy, fast-moving lines are held in EU warehouse stock, with 833 live SKUs across 85 brands. MOQ is 10 units per SKU, which lets a retailer test a line without committing to a pallet.
- Which SKUs are physically in the EU warehouse?
- What is the current carton count?
- Can you share a photo of the stock or packing list?
- How often is the stock file updated?
Check the commercial basics before the catalogue
Compare suppliers on the same basis: unit price at the same quantity, MOQ, tier breaks, payment terms, DDP or DAP, and the transit estimate after dispatch. A low unit price with a 1,000-unit MOQ is not comparable with a 10-unit MOQ at a slightly higher unit price.
Ask for a written proforma structure. The final price should be traceable to volume, destination, stock status and shipping terms.
- MOQ and increments
- Tier breaks at 10 / 30 / 50 / 100 / 500+ units
- DDP or DAP, and who clears import
- Lead time after payment clears
- What happens if a line is out of stock after the proforma
Verify the product data, not just the photo
A serious supplier can give you consistent specifications: puff class, nicotine options, capacity, battery, coil, charging, flavour count and pack format. Where a value is missing, they should say so rather than fill the gap with a marketing number.
Check that the product title, carton barcode and label match the SKU you are buying. This matters when your own customers ask for a specific model or batch.
Documentation and compliance are part of the service
European trade buyers need invoices, packing lists, batch references where supplied and product data for their own records. The supplier should be clear about what they can provide and what remains the buyer’s responsibility.
VapeEazy supplies trade-only, 18+, and does not advertise TPD or market approval that it does not hold. Buyers remain responsible for local notification, labelling and resale requirements.
Questions to send before the first order
- Can you confirm stock for these three SKUs today?
- What is the unit price at 10, 100 and 500 units?
- Which EU warehouse ships this line, and what is the transit estimate?
- Can you share the specification sheet and packing list?
- What is the process if a carton arrives short or damaged?
- Can you combine flavours in one carton?
- What payment currency and terms do you use?
Red flags
Be cautious with a supplier who cannot name the warehouse, refuses to put pricing or lead time in writing, changes MOQ after the quote, or treats compliance as someone else’s problem. A good wholesale relationship is boring in the best way: the stock file, quote and delivery match what was agreed.
Stock-holding supplier vs drop-shipper
A drop-shipper can look attractive because there is no stock commitment, but the retailer still carries the customer promise. If the supplier cannot confirm the carton, the delivery date or the batch reference, the shop absorbs the complaint. A stock-holding supplier shortens the distance between the order and the parcel.
Ask where the goods physically sit, who picks them and what happens when a line runs out. A supplier with EU racking can usually give a straight answer; a marketplace listing often cannot.
A quote comparison sheet
| Item | What to compare |
|---|---|
| Unit price | Same SKU, same quantity, same Incoterm |
| MOQ | 10 vs 100 vs 1,000 units and the cash tied up |
| Route | DDP or DAP, clearance and duties |
| Lead time | After payment clears, not from the first email |
| Documents | Invoice, packing list, batch reference, spec sheet |
FAQ
What is a typical MOQ for European vape wholesale?
VapeEazy works from 10 units per SKU for stock lines, with quantities in increments of 10. OEM private-label projects start at 3,000 units per flavour and SKU.
Can I combine brands in one order?
Yes, stock lines from multiple brands can be combined in one order where stock and packing allow. Ask the trade desk to confirm the carton split.
Do you ship DDP or DAP?
Both routes are available. DDP means the supplier arranges carriage and import clearance; DAP means the buyer clears import and pays duties and taxes. The option is confirmed on the proforma invoice.
Need stock or a quote? Browse 833 live SKUs, check the 85 brands or send a trade quote request. For market routes, see Countries.
Sourcing from this article?
Ask the trade desk.
Send the product or brand list and destination market — we will confirm stock, MOQ and route.
Request a quote
